BECK - Where It's At

April 2014 ––
While freelancing at SF's lovely Bot & Dolly, Munkowitz was tasked with creating some concert visuals for BECK's 2014 Coachella performance. Luckily this execution was set to one of Munk's favorite Beck songs, the fan favorite Where It's At. 

The Film

–– 01

The Concept

–– Recursion
The concept was to take high-density Op Art imagery and run them through an analog TV signal, where it was then attacked by an vicious pair of industrial magnets, rendering a very practical chromatic aberration that will hopefully leave some lucky Coachella peoples seeing psychedelic rainbows for a few long hours after viewing:
–– 02

Concert Photography

–– Coachella 2014

Ultra-talented cinematographer Joe Picard was down at Coachella capturing the beauty of the visuals during the big weekend.. Below are some select stills from that shoot - it's always a pleasure seeing the art put into context and also live, integrated and real-world scale:
–– 03

Concept, Design Director

at Bot & Dolly
for BECK
Where It's At - Credit List

Production Company: Bot & Dolly
Executive Creative Director: Jeff Linnell
Creative Director: Kenzo Hakuta
Design Director: Bradley G Munkowitz
Lead Designer: Bradley G Munkowitz
Texture Animation: Jason English Kerr
Director of Photography: Joe Picard
Editor: Bradley G Munkowitz
TV Magnet Smasher: Ian Colon, Dakota Wilder
Touch Designer Wizards: Phil Reyneri, Tarik Abdel-Gawad