Exocite BrandingApril 2009 ––
Longtime collaborator Kenneth Austin entrusted munkowitz to brand and create the collateral material for his client's Data Analysis company entitled 'Exocite'. The brief was to create a clean and technology-driven typographic identity system that represented the ethos of the company. The output was thought to have visually encompassed this criteria and aesthetic, yet the client thought the presentation was nothing even close to what he had in mind, awesome.
Identity Set 02–– 01
The second Identity layout took on a thicker stance, rendering with a TRON-inspired aesthetic, yet was still off the mark conceptually from the brief. Identity systems are hard, 0 - 2.