FITC Amsterdam 2013

February 2013 ––
The FITC and munko's relationship runs deep, with over 15 speech collaborations over the span of 8 years. So when FITC Founder and Master of Ceremonies Shawn Pucknell tapped munko to design the Creative / Print Campaign for the fan-favorite 2013 Amsterdam Conference, it was a great opportunity to make something Enter the Void-esque and radical-fresh they called the ‘Pyradical Luminescence’ 

The Pyradical

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Pyrad Inspiration

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The main inspiration for the creative came from the DMT-Delicious moments in the super-favorite film Enter the Void. Munko has been on a tunnel infinite-void kick for some years now and wanted to build a practical, LED installation driven by graphic sequencing, utilizing the techniques learned from the FOTB Titles and applying them into a more densely packed setup called The PYRADICAL. Once the Pyrad was constructed, the aim was to capture the visuals with both high-resolution Film and Still cameras, which would generate a vast library of content to pull from to produce the artwork for the Conference Package.

He tapped super-friend and lighting genius Michael Fullman to help him execute the concept, which was to construct a triangular volume out of three LED panels, flanked on either end by a trio of Light Tubes that would complete the design. Once munko and and Michael had the concept and build nailed down, he tapped frequent collaborators Kevin Gosselin and John Nguyen to capture the installation on the Arri Alexa and Nikon D800.
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Typography Design

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One of the most important aspects of the conference package was the Typographic Language. Realizing it had to amaze all-balls involved, Munko reached out to another super-Friend and typography master Brian Gossett, who designed a massively gorgeous lockup for all the deliverables. The typography was all based on the loverly YWFT font called Sevigne, which Brian and his talented wingman Gera Frascaroli altered to perfection.

Print Campaign

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To assemble the Print Campaign, the only real challenge was digging through all the imagery and pulling the selects; which was tricky given the vast amount of data captured on shoot day. Once the selects were pulled, taking the visuals and typography and turning it into the Print Campaign was quite the easy-breezy part.

Pyradical Construction

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In building the actual structure for the Pyrad there were some pretty unique challenges to attain the desired aesthetic. We needed to not only communicate forward and backward motion but also communicate negative space and scale.

The structure itself is made up of two main elements. The LED Panels and the LED tubes. 3 LED panels were used to make up the walls, all controlled by video content from a control computer. This allowed us to have open ended control over the motion, color, and effects that were applied to the video content. In addition to the 3 LED panels, 6 LED tubes were used to border the structure at both the front and the back opening. These tubes were also controlled by a mapped video signal that corresponded with the content playing on the main panels. That way we could accomplish moments of punch and exclamation as the content traveled both toward and away from the camera. They also provided a really nice frame for the shot, showing us the beginning of the space and the end.

The real challenge was to trick the viewer into not realizing the scale of the actual structure. Which is really about the camera position, lensing, and light control in the structure, using both the presence and absence of light.
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FITC Amsterdam 2013 Titles

–– from Onesize on Vimeo
The Motion Titles were also generated based on the Pyrad Creative; and executed to perfection by Ultra-Favorite Dutch studio Onesize. Munko was elated to be informing such a talented group and they certainly took the visuals into an even deeper Void-ical with their efforts. 
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Creative Director, Digital Artist

for FITC

Concept: Bradley G Munkowitz
Design Director: Bradley G Munkowitz
Lighting Design Director: Michael Fullman
Typography Design: Brian Gossett, Gera Frascaroli
Graphics Animators: Alexander Perry, Navarro Parker
Arri Alexa Director of Photography: Kevin Gosselin
Nikon D900 Director of Photography: John Nguyen
Special Thanks: Shawn Pucknell, Loyola Maramount
FITC Motion Titles: Onesize