Muzik – Control Your World

January 2019 ––
The fine folks at Michael Sershall Management, frequent collaborators on projects all things Eric Prydz, reached out to the Munky once again, this time with an interesting brief. They had a stellar track in Breathe, ripping up the UK dance charts and produced by a rather emergent artist Camelphat on Prydz’s label Ministry of Sound –– and wanted to craft a music video that explored themes of depression, solitude, emergence, self-realization and ultimate growth.

Produced by the rad folks at Teenager and Munky’s shiny new live-action reps at JOJX –– it was a production to remember. They called on the favorite renegade crew, including the ultra-superstar Zakiya and mad scientist DoP James Medcraft and plunged into a freezing warehouse in downtown LA — pushing hard for about 20 hours of hard, passionate work –– in the end producing a promo that had a unique voice and aesthetic requiring the dedication that these more modest-budgeted promos entail.



The Film

–– 01







The Concept

–– 02

Essentially the concept and narrative was about battling depression through illumination, and finding strength through movement. By stepping back and taking a fresh look at prior established visual palettes, choreography and character development, there was an exciting opportunity to take this amazing track and infuse more humanity, emotional resonance and ultimate beauty into previously established tropes. The promo sought to create a narrative arc as she emerges through breath, cleansing and radiating strength through her dynamic movements – emergent and stoic – the narrative arc a reminder of what once was – and is no longer.
–– 02








The Process

–– 03

Essentially the concept and narrative was about battling depression through illumination, and finding strength through movement. By stepping back and taking a fresh look at prior established visual palettes, choreography and character development, there was an exciting opportunity to take this amazing track and infuse more humanity, emotional resonance and ultimate beauty into previously established tropes. The promo sought to create a narrative arc as she emerges through breath, cleansing and radiating strength through her dynamic movements – emergent and stoic – the narrative arc a reminder of what once was – and is no longer.
–– 03








Credit List

Production

Director: GMUNK
Production Company: Tool
Managing Partner: Oliver Fuselier
Executive Producer: Sara Dileo
Head Of Production: Amy Delossa
Producer: Jesse Roberts
Prod. Supervisor: David Feld
Asst. Prod. Super: John Hopkins
1st AD: Ryan Lippert
2nd AD: Erik Marshall


Camera Dept

DP: Stephen Mcgehee
1st AC: Steve Cueva
2nd AC: Megan Morris
DIT: Jeff Woodlings
Crane Op: Ron Tatham
Crane Tech: Michael "Hawk" Montez





Copyright © 2019 GMUNK INC.
Made in ︎ San Francisco, California