Nike Sumo

July 2007 ––

While freelancing at Imaginary Forces, munkowitz pitched on a Nike Sumo commercial featuring their fancy bumbleBee clubs lookn' all hot and bumbleFunkified. The first set of frames informed the intro to the spot, where the hero club first fuses together piece by piece, accompanied by a powerful pulsing light from the inside.

Final Render Development

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These styleframes were also a great opportunity to flex some finalRender muscle while designing a stylized look to the club. Sadly, the only element used from these frames was the typography design, feels great to be a winner.

Concept, Lead Designer

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at Imaginary Forces
for Nike Sumo Golf