TV1 Rebrand

September 2003 ––

While serving as design director at Engine Design Sydney, munkowitz co-designed ( w/ DF1 + Finnegan the great ) and animated these whimsical idents for TV1 networks. The concept was to give personality to the characteristic rounded square that TV1 used extensively in their branding, creating a language that could be versioned out quickly for subsequent IDs. Take all that and composite it all into a lens flare extravaganza and a network branding package is born.

Original Styleframes

–– 02

The original styleframes rendered a bright, lively and accessible language that fit nicely with the brand. The challenge was to translate that same vibe through the animation as well.

Alternate Direction

–– 03

Munko tried a dark, moody caustical aesthetic that just wasn't the right vibe for the upbeat nature of the channel so these didn't get far.

Lead Designer, Lead Animator

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at Engine Design
for TV1 Networks