TV1 Rebrand
September 2003 ––While serving as design director at Engine Design Sydney, munkowitz co-designed ( w/ DF1 + Finnegan the great ) and animated these whimsical idents for TV1 networks. The concept was to give personality to the characteristic rounded square that TV1 used extensively in their branding, creating a language that could be versioned out quickly for subsequent IDs. Take all that and composite it all into a lens flare extravaganza and a network branding package is born.
The Film
–– 01Original Styleframes
–– 02The original styleframes rendered a bright, lively and accessible language that fit nicely with the brand. The challenge was to translate that same vibe through the animation as well.
![](https://freight.cargo.site/t/original/i/6058729026cdf5676a8b268159eb6c96ce6442ba2eb7e38a882ec7cabb462e77/050.TV1AUZ.01_o.jpg)
![](https://freight.cargo.site/t/original/i/c57a9764f8bdcb7564e7cd3d94af66b228186376f466db17a538821fe9a87598/050.TV1AUZ.02_o.jpg)
Alternate Direction
–– 03Munko tried a dark, moody caustical aesthetic that just wasn't the right vibe for the upbeat nature of the channel so these didn't get far.